Understanding your customer is the single most important element in building a successful business — and interviews are the key to understanding them. But interviewing isn’t something a lot of us have experience doing. This episode is chock-full of step-by-step guidance on how to get the valuable information you need to build a growing business.

In this episode you will learn:

1. How to create a roadmap for your interviews.
2. The 3 stages of a great interview.
3. The 5 questions you need to ask.
4. Additional questions that help you delve deeper.
5. Tips for leading the interview.
6. How to get the people you're interviewing to open up.
7. How many interviews are enough?
8. Extra pointers.

Resources:

• How to Find Your Target Customers
• Customer Personas: What They Are (and Why They're Indispensable)
• How to get people to open up

SPECIAL OFFER:

• Listeners can get 1 FREE hour of consulting by using the code “startup” or mentioning this offer when they book a call.

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