Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success

How To Invent Must-Have Products


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Tom and I are a husband and wife team of Industrial Designers. We are lucky to be working together not just because we enjoy each other’s company– we have a complimentary set of skills, and unlike in corporate settings where people have qualms in voicing out their opinions we are both capable of having an open, honest debate when designing products that involve gender-related perspectives because of our shared vision. We have coined a term called “gender blending,” which refers to meeting the needs of both male and female consumers when it comes to designing products. Launching many successful products for ourselves and our clients through out the years was made possible by combining our strengths, which includes our unique ability to factor in the needs of both genders in our product designs.


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Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessBy Tracy Hazzard, Tom Hazzard & Guest Experts

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