THE BRIEF by Maya Plentz

How to Invent the Future


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The UN Brief is keen on innovation and this week we interviewed Alex Osterwalder, who needs no introduction. He is a household name at innovation ecosystems around the globe. His books include Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and High-Impact Tools for Teams. Together with his kids, he crafted Biz4Kids, a comic book to promote entrepreneurship.

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