Investing in companies isn’t a privilege reserved for the financial elite. You could start doing it tomorrow, even if you don’t have millions of dollars lying around in your bank account.

Today, we’re going to talk about how to invest in companies with other people’s money, and I don’t think there’s a better person to talk about it with than Tom Shipley.

Tom is a serial entrepreneur, strategic advisor, investor, and an expert in omnichannel brand building. About 20 years ago, after a career in the special forces, he began his entrepreneurial career with just $100 in his pocket.

His first-ever business idea was on point, but he was determined to learn more about systems, processes, and analytics to raise his game. In pursuit of those skills, he ended up with a Bachelor’s and a Master’s degree in Industrial Engineering.

In 2005, he co-founded Atlantic Coast Brands and grew it into one of the largest direct to consumer multi-brand companies in America. One billion dollars in revenue later, and he’s still very much actively looking for new opportunities to build brands and explore platforms that can scale.

This episode is a masterclass on investing in companies, full of practical tips, real-life examples, and resources that will help you learn the craft from scratch.

There’s a lot of stuff we need to unpack here, so let’s dive right in!

Key Takeaways:

• Tom Shipley’s background (1:27)
• The story of starting his first business (2:36)
• How to identify direct response marketing opportunities (6:12)
• The number one strategy for YouTube advertising (8:31)
• How to invest in companies with other people’s money (12:08)
• What’s in it for your investing partners? (16:12)
• How to create a fair deal when combining businesses (+ example) (17:32)
• A goal every entrepreneur should have (20:00)
• The story of Tom’s niece that proves you CAN invest in companies without using your own money (20:45)
• How to approach business owners about investing in their company (24:37)
• Tom’s most recent project: building a platform to acquire Amazon businesses (28:39)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here
• Connect with Tom Shipley: Visit Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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