How can you ensure that the market dynamics don’t dilute your brand’s purpose?

It’s not as easy as you might think!

Our guest,Global Brand Manager and Bahrain’s Country Manager Ahmed Rafiey is here to reveal all the secrets behind keeping a strong and growing brand equity.

In this episode Ahmed highlights some of the key strategies behind finding a balance between resources and capabilities to ensure startups don’t over promise and under deliver. He also emphasizes on how workplace culture and company’s vision can rapidly accelerate commercial growth, but also strengthen brand equity from the inside out.

This dynamic conversation revolves around the constant desire to innovate and create ideas that can take smart city experience to the next level by sustainably optimizing resources for the greater good.

Listen to the full episode to hear all about the insights and learn how to maintain a strong brand on a dynamic market.

About us:

Smart City Navigators is a podcast that explores topics related to innovation, sustainability and technology. It was created by NaviParking, a tech startup with a mission to use technology to have a positive impact on cities and their citizens. Featuring experts from all fields and from all over the world, it helps its listeners understand the broad concept of the smart city.

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