AI has made building products 10x faster—but are we forgetting our customers in the process?
In this episode, I sit down with Alex Pyatigorskiy, Head of Product at Vama and former Chief Digital Business Officer at Disney, to tackle the biggest challenge facing product teams today: how to maintain customer-centricity when vibe coding has replaced traditional product development.
🎯 KEY TOPICS:
• Why founders are abandoning pre-launch user research (and why that's risky)
• The "torture room" that became the most popular space at a major bank
• How to do user testing at the speed of AI development
• Why customers now expect you to use their data to bring them value
• The Henry Ford fallacy: what user research actually reveals
• Building products for introverts vs extroverts
• AI testing tools vs human insights: when to use each
💡 BEST QUOTES:
"The speed of building is 10x faster than the speed of listening"
"Users never can explain what they need—but that doesn't mean you should abandon research"
"Value first, before any cool features or optimizing onboarding"
⏱️ TIMESTAMPS:
0:00 - Introduction: The AI product development crisis
2:15 - Alex's background: Disney to Vama
5:30 - How customer expectations have evolved
12:45 - The three domains of product management
18:20 - Why some founders abandoned user research
25:10 - The "torture room" story
32:40 - Current user testing stack (including AI tools)
40:15 - The magic wand question: extracting true emotions
🔗 CONNECT WITH ALEX:
LinkedIn: https://www.linkedin.com/in/alexpyatigorskiy/
Vama: https://www.vama.com/
🔗 ABOUT UX STORIES:
I'm Lihong Hicken, and I scaled UserTesting from zero to IPO. Now I'm building TheySaid to bring vibe testing to the speed of vibe coding. Subscribe for weekly conversations with product leaders who are navigating the AI revolution while keeping customers at the center.
Try TheySaid: https://www.theysaid.io/
Follow me on LinkedIn: https://www.linkedin.com/in/lihonghicken/
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