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How to Keep Selling When Tech Is Eating the Sales Role | Ft. Victor Antonio
The truth? Sales isn’t dying.
Chapters:
But the old way of doing it is getting eaten alive by tech.
AI is here. It’s fast. It’s efficient.
And if you’re not adapting, you’re going to be left behind.
In this episode, I sit down with one of the best to ever do it, Victor Antonio, to talk about what’s really happening to sales roles, the tech takeover, and how YOU can future-proof your business.
From role-playing with AI agents to understanding the economic impact of job abatement, this episode will shift how you see the future of sales. Whether you run a 5-person shop or a $500M company, you can’t afford to ignore this conversation.
👉 If you’re a business owner, founder, or sales leader and you want to build a high-performing sales system that’s built for the AI era, book a strategy call with my team at The Sales Machine:
📞 www.thesalesmachine.com
What You’ll Learn in This Episode:- Why most sales orgs are stuck in 2005 and how to break free
- How AI is already replacing parts of the sales process (and what’s next)
- The difference between job replacement, displacement, and abatement
- How small businesses can win with AI (without needing engineers)
- Why salespeople MUST adapt or risk becoming irrelevant
- The rise of personalized content, AI assistants, and roleplay-based training
- Why learning faster is the new unfair advantage
Chapters:
(02:33) - The Evolution of Sales Tech
(07:15) - Building Your Own “Sales Machine”
(12:24) - The Future of Selling
(22:41) - AI’s Rise & Workforce Shakeups
(32:16) - What AI Means for Salespeople
(42:32) - Building AI-Driven Companies
(52:33) - Democratizing Coding & AI Tools
(57:26) - How to Reduce Costs & Scale with AI
(01:02:42) - Why Continuous Learning Wins
(01:08:26) - AI as Your Personal Assistant
Ready to build a sales system that’s future-proof?If your sales org is still guessing, grinding, or glued to outdated processes, now’s the time to upgrade.
We help companies install high-performance sales systems with real-time visibility, coaching, automation, and AI tools that drive results.
👉 Book a strategy call now at www.thesalesmachine.com
Facebook: https://www.facebook.com/salesinfluence/
Instagram: https://www.instagram.com/victorantonio/
LinkedIn: https://www.linkedin.com/in/victorantonio/
YouTube: https://www.youtube.com/@VictorAntonioLive
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram:https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
YouTube:https://www.youtube.com/@JohnRankinsOfficial
View all episodes
By John RankinsThe truth? Sales isn’t dying.
Chapters:
But the old way of doing it is getting eaten alive by tech.
AI is here. It’s fast. It’s efficient.
And if you’re not adapting, you’re going to be left behind.
In this episode, I sit down with one of the best to ever do it, Victor Antonio, to talk about what’s really happening to sales roles, the tech takeover, and how YOU can future-proof your business.
From role-playing with AI agents to understanding the economic impact of job abatement, this episode will shift how you see the future of sales. Whether you run a 5-person shop or a $500M company, you can’t afford to ignore this conversation.
👉 If you’re a business owner, founder, or sales leader and you want to build a high-performing sales system that’s built for the AI era, book a strategy call with my team at The Sales Machine:
📞 www.thesalesmachine.com
What You’ll Learn in This Episode:- Why most sales orgs are stuck in 2005 and how to break free
- How AI is already replacing parts of the sales process (and what’s next)
- The difference between job replacement, displacement, and abatement
- How small businesses can win with AI (without needing engineers)
- Why salespeople MUST adapt or risk becoming irrelevant
- The rise of personalized content, AI assistants, and roleplay-based training
- Why learning faster is the new unfair advantage
Chapters:
(02:33) - The Evolution of Sales Tech
(07:15) - Building Your Own “Sales Machine”
(12:24) - The Future of Selling
(22:41) - AI’s Rise & Workforce Shakeups
(32:16) - What AI Means for Salespeople
(42:32) - Building AI-Driven Companies
(52:33) - Democratizing Coding & AI Tools
(57:26) - How to Reduce Costs & Scale with AI
(01:02:42) - Why Continuous Learning Wins
(01:08:26) - AI as Your Personal Assistant
Ready to build a sales system that’s future-proof?If your sales org is still guessing, grinding, or glued to outdated processes, now’s the time to upgrade.
We help companies install high-performance sales systems with real-time visibility, coaching, automation, and AI tools that drive results.
👉 Book a strategy call now at www.thesalesmachine.com
Facebook: https://www.facebook.com/salesinfluence/
Instagram: https://www.instagram.com/victorantonio/
LinkedIn: https://www.linkedin.com/in/victorantonio/
YouTube: https://www.youtube.com/@VictorAntonioLive
Website: https://thesalesmachine.com/
Facebook: https://www.facebook.com/TheSalesMachineOfficial
Instagram:https://www.instagram.com/thesalesmachine_official/
LinkedIn:https://www.linkedin.com/company/thesalesmachineofficial/
YouTube:https://www.youtube.com/@JohnRankinsOfficial