In this episode Chris Carrera sits down with Patrick Weimer from Tenacity Inc to break down what it really takes to retain your most important clients. Patrick explains why most companies rely on a reactive ER mindset instead of a preventative approach and how Tenacity’s formal process helps teams identify warning signs build stronger relationships and protect key accounts before problems hit. They talk about strategy discipline culture change and how AI is reshaping assessment and client insight. If you want to keep your biggest clients and grow organically this conversation is a must listen.