Building a brand is easy. Keeping it trusted for 58 years is the real challenge.

In this episode, Gigi Mercado shares the values, discipline, and customer-first mindset that helped La Fe Roofing stand the test of time. From leadership and legacy to quality and consistency, she reveals what it really takes to sustain a family business across generations.

A short but powerful conversation on resilience, reputation, and building a brand that lasts.

Tune in to learn how to grow a business people trust — year after year.