The Inspired To Plan Podcast

How to keep your business growing by focusing on your Ideal Client.

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This week, Faith and Merilee talk over how to profile your "Ideal Client."

Topics discussed

Starting your business with whoever you can book vs. transitioning to only booking your "Ideal Client."

  1. It will take you time to realize that not every potential client will be a good business growth decision.
  2. Recognize that your "Ideal Client" may shift and change as you grow in your knowledge and experience.
  3. Create an "Ideal Client" profile: think about it, write it down, picture this person and their type of event.
  4. Consider their personality type, event priorities, and budget.
  5. You cannot do this well without being honest with yourself about your own strength and weaknesses.
  6. Marketing to your "Ideal Client": money vs relationship.
  7. Track where you leads are coming from, see which leads are ideal, and put your time and recourse there.
  8. Cold leads vs Warm leads: Opportunity vs Distraction (Michael Hyatt).
  9. Your knowledge needs to surpas how you market yourself.
  10. How to have tough conversations with the potential clients you don't want to book: Honesty is the best policy.
  11. Building a community of planners that you can refer clients too that don't fit you well.

    12. Links mentioned in this episode:

    • www.instagram.com/inspiredtoplan
    • https://www.facebook.com/groups/393361668355151

      • This podcast is hosted by ZenCast.fm

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      The Inspired To Plan PodcastBy Inspired To Plan