How do you get customers to come back? Well, first off, make sure that they have an exceptional experience in your store. That means that they have to feel for those few minutes they're in your store, they're the most important person. And the reason that is is because they're the ones that pay your salary. So first, give them an exceptional experience, and then what you're doing with your marketing is to remind them of that.So you'll go through and have a newsletter that goes out once a week or every other week. You'll go through and do some Facebook ads. Maybe you'll take your customer list and upload that into Facebook, and then go through and have a custom audience so that you talk to those people.There are a million ways you can get customers to come back, but it's not just, "We're having another sale this weekend." Getting customers to return takes wowing them from the start, and then reminding them of the great time they had with you.If you love what you heard on Retail Today, connect with Bob by visiting retaildoc.com or send a message to [email protected]. Thanks for listening!