Many businesses thrive by nurturing the customers they already have rather than constantly hustling to find new ones. How do you make your existing customers feel special so they keep coming back and shouting about you from the rooftops?

This week Paul and Clare meet James St Pierre who has built a successful business by doing just that. This week he shares the tactics he uses on a regular basis to look after the people that keep his business thriving and reveals a much bigger approach that save you a fortune in marketing.

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