You’ve heard about SEO everywhere, haven’t you? The term floats freely from marketing companies mouths, random spam emails from strangers, and in all of the ‘Get Found Online’ articles you may have read. Keywords are ‘key’ (pun intended) in the success of your SEO strategy – but don’t worry, you don’t need to be a professional to get your basic SEO started! Let’s break down the long and short (tail) of it!