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How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market Audiobook
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Title: How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market
Author: Mark Payne
Narrator: David Chandler
Format: Unabridged
Length: 10 hrs and 33 mins
Language: English
Release date: 10/7/2014
Publisher: Recorded Books
Genres: Business & Economics, Career Development
Publisher's Summary:
Today, innovation is seen by business leaders and the media as the key to growth and successa burning issue in every company, from startups to the Fortune 500. In this space, Fahrenheit 212 (dubbed The Epicenter of Innovation by Esquire) is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges.
In its first ten years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany.
What Drives Fahrenheit 212's success is its unique methodology; combining what it calls Magicthe creative side of innovationwith Money, the business side. They explore every potential idea with the end goal of bringing an innovative product to market in a way that will transform a company's business and growth.
In HOW TO KILL A UNICORN, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges.
Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that dont. The lessons in HOW TO KILL A UNICORN are designed to help any innovator turn ambition, sweat and the alchemy of human imagination into real products that change peoples lives. From the Fortune 500 C-suite exec, to the startup entrepreneur, to the next-door neighbor tinkering in his garage, this book defines new ways to drive innovation throughout any business, company or culture.
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By DOWNLOAD FULL AUDIOBOOKS FOR FREE ON HOTAUDIOBOOK.COMPlease open https://hotaudiobook.com ONLY on your standard browser Safari, Chrome, Microsoft or Firefox to download full audiobooks of your choice for free.
Title: How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market
Author: Mark Payne
Narrator: David Chandler
Format: Unabridged
Length: 10 hrs and 33 mins
Language: English
Release date: 10/7/2014
Publisher: Recorded Books
Genres: Business & Economics, Career Development
Publisher's Summary:
Today, innovation is seen by business leaders and the media as the key to growth and successa burning issue in every company, from startups to the Fortune 500. In this space, Fahrenheit 212 (dubbed The Epicenter of Innovation by Esquire) is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges.
In its first ten years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany.
What Drives Fahrenheit 212's success is its unique methodology; combining what it calls Magicthe creative side of innovationwith Money, the business side. They explore every potential idea with the end goal of bringing an innovative product to market in a way that will transform a company's business and growth.
In HOW TO KILL A UNICORN, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges.
Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that dont. The lessons in HOW TO KILL A UNICORN are designed to help any innovator turn ambition, sweat and the alchemy of human imagination into real products that change peoples lives. From the Fortune 500 C-suite exec, to the startup entrepreneur, to the next-door neighbor tinkering in his garage, this book defines new ways to drive innovation throughout any business, company or culture.