The Art of Product

72: How to Know If a Product Is Ready

01.24.2019 - By Ben Orenstein and Derrick ReimerPlay

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Derrick set Jan. 21 as the date to start onboarding some pre-order people for Level. He is trying to keep things in perspective when it comes to both positive and negative feedback. So, he is preparing answers to address questions and concerns about the product’s features and functions, or lack of.

Ben’s thirsty for more feedback, customers, and interaction. Fortunately, overall feedback for Tuple has been strongly positively. However, any negativity can be brutal. It’s a mental game. So, he tries to not fear feedback or let it derail progress. Instead, he focuses on celebrating successes.

Today’s Topics Include:

How to know if a product is ready - present it to people

Level’s Onboarding Goals: Introduce them to product via a demo/training, get their account created, and set up game plan for the future

Overcoming hurdles and getting people to do stuff

Calendly Calls: Preparing for and performing them is more exhaustive than writing code

Last-minute list of Level features Derrick wants to include and reconcile

Tag Team Mouse Mode: Hand-off feature change made for Tuple

Making assumptions, instead of the simplest solution

Interesting 4G experience onboarding Tuple team member in India

Ben asks for Derrick’s forgiveness and understanding for starting a Slack group to get feedback on Tuple

Enterprise Sales Process and Pricing: Customer easily spends $5,000, but it takes 5 weeks - keep the ball rolling

Middle-ground Approach: Make Tuple available to those who want it, can have success

Links and resources:

Art of Product on Twitter

Derrick Reimer Website

Derrick Reimer on Twitter

Ben Orenstein Website

Ben Orenstein on Twitter

Level

Tuple

Rob Walling

Jason Cohen

Calendly

John Gruber

Drip

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