Art of the Brand: Author Edition

How To Know if Creating a Brand Strategy Is Going To Be Worth It


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I have heard from authors time and again that connecting and interacting with their readers online is super important. But there’s some confusion about how to foster those relationships, especially when interacting online can feel so impersonal.

That’s where a brand strategy steps in to save the day. 

But, ugh! Isn’t that just going to take so much time? 

Yeah, it will. But before you go clicking away, just hear me out.

Imagine...

Imagine what building fantastic relationships with your readers can do for you. 

Okay. Got that in mind? 

Cool!

Now imagine staying exactly where you are in this moment without all those fantastic relationships with your readers. 

The truth can hurt

Not as pretty of a picture, is it? 

No, it’s really not. 

That might be a problem...

So you can stay exactly where you are now. 

Or you can invest the time to create a brand strategy that expands your author platform and can sell your books. 

So what’s it gonna be? 

The Solution

Well thankfully, you don’t really have to wonder whether it’ll be worth your time. 

I cover this exact topic in today’s video, but more in-depth. 

We’ll cover why a brand strategy can help you as an author and how you can start building connections with your readers.  

The 3-Step Framework to Jumpstart Your Author Brand: https://mcveytyson.com/ddrq

Website: mcveytyson.com

LET’S CONNECT!
Instagram: @annamcveytyson
Blog: https://mcveytyson.com/blog


Music Credits: 

  • Introduction Music: https://audionautix.com/ Creative Commons Music by Jason Shaw on Audionautix.com
  • Background Music: Naya by HaTom https://fanlink.to/HaTom
  • Creative Commons — Attribution 3.0 Unported — CC BY 3.0
  • Free Download / Stream: https://bit.ly/naya-hatom
  • Music promoted by Audio Library Naya – HaTom (No Copyright Music)
  • Outro Music: Modular Ambient 04 | Royalty Free Music  


Sources:

  • https://mcveytyson.com/authentic-brand-message/
  • *Zag by Marty Neumeier you can find the book here: https://www.martyneumeier.com/zag 


*This is not an affiliate link.



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Art of the Brand: Author EditionBy Anna McVey-Tyson