Most marketing teams are executing campaigns. Campaigns are live, content is going out, and deadlines are getting met. But execution and impact aren't the same thing. You can be busy and still not be moving the business forward. In this episode of This Is Strategic Marketing, I break down a three-part check to help you evaluate whether your execution is creating real impact or just expensive activity. Learn how to connect your work to specific outcomes, identify the right leading indicators, and adjust based on what you're learning. When you can answer yes to all three, your execution has quality.