Quietly Disruptive

How to know the difference between patience and avoidance in your outreach


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If you've ever sent a message, had a brilliant conversation, and genuinely believed something good was coming from it.....and then heard absolutely nothing back, this episode is for you, because I've been there more times than I can count. What I've learned from getting it wrong is honestly some of the most useful feedback I've ever had.

Following on from our last episode about why most outreach doesn't work, today I'm answering the question I know every founder is sitting with: how do I actually know whether I'm being patient or just avoiding the fact that something isn't working?

In this episode, you'll hear:

  • A confession about my first proper ghosting, and what shifted somewhere around the fourth and fifth time that changed how I see rejection entirely
  • Why "I don't want to bother people" sounds considerate but is actually something else wearing a very convincing costume
  • The three questions to ask yourself when you genuinely can't tell whether to trust the timing or change the approach
  • And why the signals most founders are tracking to measure whether their outreach is working are almost entirely the wrong ones

The big takeaway? Curious outreach, given enough time and done in a way that's genuinely yours, will always find its people BUT the hard part is learning to tell the difference between continuing and hiding, and that's exactly what this episode helps you figure out.

Until next time, stay quietly disruptive.

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Quietly DisruptiveBy Becky Benfield-Humberstone