learn how to determine what kind of content your ideal customer wants from you.

This week's guest is Heather Thatcher. She shows lifestyle & wellness entrepreneurs what to post to social media and give away for free to convert their audience into customers so they can have a bigger impact and make more money. 

Rather than give you high-level theory and just tell you to “be consistent” and “authentic”, she shares a scientific model to help you know what kind of content needs to be shown to your customer at each stage of their buying journey so that you create content with type-a strategy that consistently makes you more money.

Key Takeaways:

• Clarify Your Message
• Give away the right content for free
• Streamline your content creation
• Systemize your launch

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Music: Tuesday By Sascha Ende, Music.io