Transcript:

Welcome back to the Smash system podcast. I’m your host, Nino Prodan. One of my clients once asked me, How do I know what my customers want? And I told them, why don’t you just ask them? They said, I don’t know how I don’t know where to find them like her. How do I ask them that? Do I have to hire somebody to do a poll? Or do I have to pay somebody to do that research for me or what? And I said, Well, why don’t you just join a Facebook group online? And what you do is go into the group and start searching for words like help or how do I or problem, start reading through recent comments, and figure out what problems people are trying to solve? Start searching forums online, to see if there’s something in your industry and see what questions people are asking what problems people are having. Go to events, do this Same thing there, you can ask people one on one, you can get really in depth knowledge about what people are trying to solve the problems that people are having. And once you’ve done all the research online, you know how to ask them you know what terminology people use, or maybe what limiting beliefs people have. Your biggest objective is to find out all the ailments of your future customers and clients. That way you can speak to them that way you can talk to them in the way that they see the world. The problem a lot of business owners have is they’ve already solved the problem for themselves. And they may have solved it a long time ago. So they don’t really understand the way that they used to see the problem. They don’t understand how people see the problem before they encounter it, or before they build up to it. And if you can’t see the problem anymore, the best way to get an understanding of it is to see it through the eyes of someone who has currently dealing with it. And when you’re doing it, don’t set the bar so high where you’re trying to solve the problem for people or get clients for for yourself right now is just research. So just learn from them. You can pass on contact information and everything. But don’t try and solve the problem. Now, don’t try and gain clients. Now. Once you’re done creating the offer, then you can start going after clients. But for right now figure out how to solve their problems the way that they see it. Ask them where they want to go. What does the problem look like now? And what does it look like once it’s solved? This is research time. So do your research. Write it down so you understand it and that way you can reference it later. And if you need to create a questionnaire for yourself that you can ask people that we you gain a better understanding. And once you have it all together, then start to create your offer. I’ll talk to you tomorrow.