As an entrepreneur, it's important to understand what your customer wants. After all, you're in business to serve them! But sometimes it can be challenging especially when they don’t always know what they need.  There are some simple changes you can make to your messaging/branding/strategy that can have a big impact. Communicating with the brain's natural rules of decision making is a game changer when it comes to knowing your customer. I’m so excited to share today’s guest, Melina Palmer, CEO of The Brainy Business who will be sharing with us all about how to know what your customer wants. Main Topics: - What is behavioral economics- The top 5 wording mistakes businesses make- Why behavioral economics should matter to businesses and individuals Key Takeaways: - The brain doesn't work the way you think it should (99% of decisions made by the subconscious)- Communicating with the brain's natural rules of decision making increases conversions and makes it easier for people to buy from you.- There are some simple changes to your messaging/branding/strategy you can make that don't have to cause a lot of money, but can have a big impact.

How to Know What Your Customer Wants

Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around the world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.

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Do you ever find yourself trying to fit into other people’s boxes? Instead of focusing on what makes you happy and lights you up, you are focused on how to make other people happy. That may be clients, family, friends… it seems like you always come last. Well I’m here to tell you from experience, when you live like you are the energizer bunny, eventually your energy will run out! You may recognize today’s podcast guest, Petia Kolibova, is back again on Business Unveiled! Petia is the Abundance & Light Activation Coach of PK Media Solutions and will be sharing her knowledge in how to activate abundance and fufill your life’s calling. We are all here to be unique and our life experiences drive our story. Are you the energy that you want to receive back in life? If not, it may be time to check in with YOU: Step 1: Be honest with yourself Step 2: Understand human design I want to challenge you to think about what truly brings you happiness and how you can push out the negativity and give yourself the space and time to heal and feel the energy you are creating. Don’t live in the “What If” let yourself be guided, let yourself be loved. *Take away points* *How to create abundance *We are all here to be unique *Your body is your temple *Knowing what truly brings you happiness *You never know who is experiencing the same thing as you More About Our Guest: Petia Kolibova Burns is an abundance and light activation coach who guides women to intuitively connect with their inner vision so they can experience personal and professional magnetism and become unapologetically abundant.   Her mission is to empower visionaries who are on the path to embody their fullest self- expression to soulfully expand into a quantum leap in all dimensions of their lives.  Petia gives immense clarity + exact steps to unlock women’s divine feminine and abundance mindset. Through subconscious work as a certified breathwork facilitator, reiki, NLP & Human Design practitioner, she leads her 6 and 7-figure clients to their next level in life and business.  If she is not interviewing fellow experts on her podcast Unapologetically Abundant, traveling the world with her husband, hosting retreats, or reading, you will find her in nature disconnecting from the world, connecting even deeper to herself.

It All Starts With You

I was honored to be interviewed by The Decision by EO Nashville podcast. If you have been a long term listener of Business Unveiled, you have heard me mention EO just a few times!! The Entrepreneur Organization is one of the best investments I have ever made as a business owner. The Decision by EO Nashville podcast was started by the EO Nashville chapter, out of the curiosity of how we can make better decisions with the help of the forum experience. A forum is similar to an advisory board, we share experiences and help each other through thick and thin. So today's podcast is going to be about how to use pain and drive change. Are you experiencing burnout from a fast-paced lifestyle? Business owners often undertake every available opportunity and amass too many responsibilities at once. Joining an EO forum allows you to prioritize tasks and regain control of your life. But it’s your responsibility to make meaningful change. How can you transform your personal and professional life and help others in the process? In today’s episode of The Decision by EO Nashville Podcast, Robert Hartline and Eric Jackson invite me to speak about the power of transforming your life and business. We have observed that life-altering events drive radical change. After developing severe health issues from managing 250 events yearly, I was compelled to restructure my lifestyle. I attended EO forums to budget my time and reassess our priorities with calendar blocking and strategic planning. Through extensive coaching and accountability, we gained the clarity and experience to teach others the significance of self-care and prioritization. When coaching others with similar challenges, I recommend allowing them to seek help first before using your experiences to guide them. I also share business goals, how to embrace change through EO coaching, and how to coach new EO forum members without offering advice. *Take away points* • My background in psychology and how I joined EO • How I shifted my mindset through EO and transformed the business • Embracing personal and professional change through EO coaching • The key drivers of change and decision-making *More About EO Nashville* EO is a high-quality support network of nearly 15,000 like-minded leaders across over 60 countries. We help transform the lives of entrepreneurs through the power of life-enhancing connections, shared experiences, and collaborative learning. With EO, you'll grow beyond your personal limits. You'll make breakthroughs. And you'll redefine and realize your goals in life and business. EO Nashville is the largest EO chapter in the US, 3rd in the world, and currently has the most female members of any US chapter.Look behind the entrepreneurial busineses driving Nashville, and you’re likely to find members of EO Nashville. From architecture to apparel, health care to hair care, engineering to events, insurance providers to investment services – EO Nashville attracts the people who make things happen in this city and gives them the experiences, tools and connections to thrive.  

How Accountability and Experience Drive Transformative Change

Have you ever had a nightmare where you wake up in cold sweats in a panic totally disoriented? I’ll never EVER forget the first morning I didn’t show up for work…the night before I went to a Jessica Simpson concert.  And let’s just say there were too many pitchers of margaritas ordered.  Sooooo, you won’t be shocked when I tell you I forgot to set my alarm to wake up for work the next day. And I am not one of those people that wakes up naturally.  I honestly don’t even remember going to bed that night.   Now, this is when I was in healthcare and worked at the hospital, not a business owner (this was over two decades ago and it’s never happened since).  I OVER SLEPT. Which to me, was a nightmare!!   I woke up to my cell phone ringing.  My boss (at the time) had called more than 25 times.  I had not shown up to work yet and was two hours late.  I missed two important meetings that I was supposed to start my boss’s presentation (she didn’t know how to work the projector, etc…that’s because I did her presentation and was the “tech” girl that hooked everything up). I don’t know if it was because I was hung over, or because of the phone call that just woke me up out of a dead sleep.  After telling my boss I am so sorry and was feeling sick, she screamed at me and told me that I better get to work that people/patients were counting on me.  And she was counting on me.  I ruined her morning meeting because I wasn’t there to hook up all the “tech” stuff. I didn’t work in IT department either.  I hung up the phone and vomited everywhere.  All over the floor.  All over my bed.  And I left it all.  Took a shower and drove to work. I pulled over twice to vomit.   I will never forget how she handled it and HOW it made me feel.  It was the way she delivered the message to me. She did not even ask if I was ok.  What if I was dead in a ditch some where (which I don’t think that way).  Let’s just say it was the icing on the cake.   It was time to jump. That’s what we are chatting about today at Best Little Hair House, with Karissa Paulk, in Nashville, TN.  *Take away points* -Why you want to Slow down.  Stop.  Listen. Educate -How to keep it simple and create a better client experience -Where are the gaps in your life that are driving any miscommunication and how are you handling it -THE one thing you need to do to grow your business -Why you want to set goals vs. micro managing -Are you paying attention to the right things….like labels.  You could be using chemicals that are the leading cause of cancer.  -Misconceptions about the beauty world and how it’s different from any other industry My personal favorite take away was the 1 hr ADHD rule that our guest today is going to share. So let’s escape for 35 min. and dive in…. What is your #1 Time suck? What are you doing about it? Too large of a to do list between personal and business owning, prioritizing lists and making sure to schedule time for things that feed the soul.  How do you manage your time? How do you make sure that you are productive? Lists, I have lists for days. Plus I have a 1 hour rule at home.  Let’s crush some myths, what is a common myth about your industry, area of business? 1. You can’t make a great living 2. In order to make a great living you have to double book and triple book, work 6 days a week, etc.  What is the biggest challenge you’re facing in your role/business/project right now and how are you tackling it?   Time management - prioritizing is key and keeping calendars and lists updated.  In your opinion, what is the most important personality trait/strength someone would need to work in your industry/be successful in your job? Being driven, this is not an industry for the lazy  Who has been your most important professional mentor? What have they shared with you that you still use in your business today? Angela- from social media, to referring me to an accountant, to helping me see a bigger picture and put systems and processes in place. She’s such an encouragement to those around her.  At what time of day do you get your best work done? Midday or unfortunately 4am lol  More About Our Guest: With over 10 years of experience in the industry, Karissa has developed a keen eye for what works best for her clients. She believes in personalized consultations and ensuring that each client leaves feeling confident and happy with their new look. Her salon is one of the most popular in the area, known not only for its high-quality services but also for its warm and welcoming atmosphere. In addition to styling and makeup, Karissa also offers bridal packages for those special moments in life. She understands the importance of looking and feeling your best on your wedding day and works closely with each bride to create a personalized look that reflects their personality and style.  Karissa is a true professional who is passionate about her craft. She continues to attend training and seminars to further her education and stay up-to-date with the latest trends and techniques. Her commitment and dedication to her clients have earned her a loyal following and glowing reviews. If you're in the Nashville area and looking for a top-notch salon experience, look no further than Best Little Hair House and Karissa's expert styling and makeup services. 

Is It YOUR Time To Jump?

What is your personal story? Have you thought about how it has shaped who you are as a business person? If not, it may be time to start uncovering it and how you can use your story as a tool for growth for your business.  I am so excited to share today’s guest, Kay Cote, who I met at PodFest in Orlando of 2023. Kay is a podcaster and loves to dance, so you know we instantly clicked! Kay’s mission is to share how to live an elevated life by embracing your truest self.  Main Topics: *Use your story to create genuine connections *How to embrace vulnerability and create trust *How to uncover your lost talents Key Takeaways: *Forgive and release what holds you back *Learn how to talk to the childhood you *Embrace your truest you More About Our Guest: I am a speaker, podcaster and entertainer. My story began when  I was an enthusiastic 5 year old, full of energy and wanting to make friends with everyone. Despite my enthusiasm, after entering the doors to elementary school, I endured 9 years of chronic bullying and lost who I was the lies and harsh words I was told about myself. I remember coming home, hitting record on my old cassette player and recording my thoughts as though I had a radio show. I would talk about encouraging other kids and reminding them that they would get through the hardships of being bullied. Creativity like this saved my life and allowed me an outlet to express myself during the years I endured being bullied.  It wasn't until nearly two decades later that I started researching about the long term effects of bullying and realized that I had never addressed the negative inner dialogue that existed even years after the bullying subsided. Through this realization, I have discovered how to break free from the lies and embrace my true purpose. Today I share my experiences in efforts to help others set themselves free from the lies to befriend their inner bully and discover their purpose.

How to Use Your Story as a Tool for Business Growth

Are you ready to take the plunge into entrepreneurship? Are you looking for the signs to get started? Starting a business is an exciting journey that comes with its own set of challenges, but you have to remember that nothing is impossible! I met today’s podcast guest recently at a 2 day workshop in Chelsea, Michigan at The Collins Off Main. Brennan Stanford is the owner of Premier Pour Bartending, the ultimate mobile bar and bartending service. He’s sharing how he made the decision to change paths and start a business and the journey that has gotten his business to where it is today.  Main Topics: *The turning point in business *The importance of having policies and procedures *How to identify life changing health factors Key Takeaways: *How to get started when building a business *How to know when it is time to bring on team members to help *How to make your business unique and set apart from others in your space More About Our Guest: Brennan is the Owner, Founder, and CEO of Premier Pour Bartending. While bartending in college at Bowling Green State University, he had the bright idea ???? to start this company! Outside of bartending, Brennan spends his time hot air ballooning, traveling, sailing, and playing with his super cute goldendoodle, Kona. Favorite Travel Destination: British Virgin Islands and León, Guanajuato, Mexico Favorite Color: Cerulean Blue Favorite Holiday: 4th of July Favorite Cocktail: Kentucky Mule with fresh grated ginger

How to Know What Your Customer Wants

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