There are so many decisions to make everyday as a private practice owner. When it comes to making decisions about your marketing, it's easy to spend tons of time and money on things that just aren't working for you. Joe Sanok from Practice of the Practice is here to talk to us all about how to make decisions in marketing your practice, and how to know what's working. More in this episode:

1. The importance of including a personal touch
2. How to sketch out your ideal client
3. The importance of focusing on the outcome of therapy in your marketing
4. Good products integrate with our lives
5. How to work through "imposter syndrome"
6. How to make decisions based on what phase of growth your practice is in
7. How to remove yourself from tasks you don't need to be doing
8. A/B testing
9. Return on Investment (ROI) to inform decision-making
10. How to know if your marketing is working
11. Joe's 3 tips for success in marketing your practice

Joe Sanok is a speaker, mental health counselor, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, Chris Ducker, Rob Bell, Glennon Doyle Melton, and Lewis Howes, Joe is a rising star in the speaking world!

Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Bustle, and Yahoo News. He is a keynote speaker, author of five books, and is a top-consultant.

Links:

Promo: www.practiceofthepractice.com/package code "john" gets $400 off

Webinar for Ideal Client: www.practiceofthepractice.com/idealclient

28-step checklist to start a practice: www.practiceofthepractice.com/start

Webinar Series: www.PracticeofthePractice.com/PracticeEssentials

Challenge: www.practiceofthepractice.com/challenge