How does one know when it’s time to change course – to redesign a project, pivot it to another direction, or abandon it altogether? It can be a scary thought because sometimes, changing course can feel like giving up and we have always been conditioned to think that we have to stick to the path. Tracy Hazzard shares some of her thoughts on this together with a panel of fellow industry leaders in this Flash Topic discussion at the On The Shelf Podcast with host, Timothy Bush. To Tracy, much of that decision-making process comes down to determining what the market needs, not what your opinion is. Although it is a given that you have to be passionate about something for you to push through with it, it is also critical to listen to customer’s feedback – in whatever form it may come from – because it is the single most important thing that will guide you in the right direction.

On The Shelf

http://ontheshelfnow.com/podcasts/

Timothy Bush

http://ontheshelfnow.com/about/