Thinking about hiring your first sales rep but not sure if you're ready? Jake Rivera breaks down the exact framework for knowing when it's time to bring someone else into your sales process - and when you should absolutely keep doing it yourself.

On Build Different, we explore the real numbers behind sales hiring decisions, including why companies that keep founders in sales longer see 40% better customer retention. You'll discover the capacity thresholds that signal it's time to hire, learn why most businesses under $100k shouldn't have sales reps yet, and understand how to document customer language from your founder-led sales calls so your future team converts 3x better. Plus, Jake shares the brutal truth about that 6-9 month productivity ramp that catches most entrepreneurs off guard.

📍 Chapters:

[00:00] Introduction with Jake Rivera

[01:30] The capacity test - when you're actually maxed out

[04:00] Revenue thresholds that matter for sales hiring

[07:00] Why founder involvement beats early delegation

[10:00] Building your sales documentation system

[12:00] Your next steps and key takeaways

🔍 Topics: when to hire sales reps, sales hiring framework, founder-led sales, sales team building, startup sales strategy

⭐ Ready to build different? Follow Build Different for daily episodes that cut through the entrepreneurship noise. Drop us a 5-star review if this helped you think through your sales strategy - Jake reads every single one. See you tomorrow for another episode!

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Keywords: entrepreneur podcast, entrepreneurship tips, business scaling, startup strategies, business coach, online business, wealth building

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