Have you ever grappled with that huge question: When do you quit? Today on The Art of Plenty, I'm diving in to my ongoing battle with my beloved (but infested!) lemon tree. This little tree was given to me during my cancer treatments, so it holds a lot of sentimental value, but for two years, it's been a non-stop fight against persistent spider mites! I'm usually a "never quit" kind of person, believing breakthrough is just around the corner, but I'm feeling deflated and frustrated. We'll dive into why quitting has such a bad rap (hello, sunk cost fallacy and fear of judgment!) and explore the tough questions to ask yourself: Is the cost too high? Are there better opportunities? Does it make you persistently miserable? I'll share my personal decision-making process and, of course, ask you: should I save my lemon tree, ditch it, or just keep observing? Tune in for a very real conversation about knowing when it's time to throw in the towel, and when to keep fighting.

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In this episode:

• 00:00:41 My Lemon Tree Story begins.
• 00:08:04 My personal struggle with quitting and perseverance.
• 00:10:49 The cultural resistance to quitting and society's celebration of grit and perseverance.
• 00:11:57 Fear of judgment when quitting.
• 00:12:56 The "sunk cost fallacy" explained.
• 00:13:52 How to know when to quit
• 00:15:30 Hope deferred and its impact
• 00:19:50 Reframing quitting (pivoting, honoring).
• 00:20:50 The decision-making process

Relevant Resources:

• "Beyond Business: The Real Lives of Women Entrepreneurs" Season One: Available to watch on The Art of Plenty YouTube Channel. 
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