When you start a business, it seems like you should be able to run it successfully.

You carefully make plans, create the product or prepare yourself for world-class service. However, when you go out into the real world, your plans turns to failure because there are not many customers. You get distracted by a lot of new-age management strategies and social media hype.

Often this problem arises because of a simple strategy that we ignore.

In this Podcast, we look at a simple idea to find the customers, without worrying where the next customer is coming from.