In this episode, I'm going to show you how to know your ideal customer better than your own family does. We're going to break this down for you into four steps. The first is choosing the niche for your expert business. We talked about it in previous episodes doing an expertise inventory. In the last episode we talked about the different types of expert businesses there are now we need to merge those two things together.

The area of expertise you have where there's high value and high demand by a market, and then starting to dig into what is that market? What is the niche that you're going to focus your business on? The second step is doing immersion in that niche and doing a lot of research on the submarket that you're in, the particular niche or topic that you're talking about and then the customers that are within that, what are they looking for?

For the full episode and resources, head over to:

https://expertbusiness.com/BYEB9

Mentioned in this episode:

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