In today's interview Brandi & Ginger discussed. What it really takes to go from idea to shelf. Ginger breaks down validation, briefs, testing, claims, packaging, timelines, and launch strategy so indie founders can compete smart.

You’ll learn:

Validate ideas with real client pain points

Write a clear formulation brief with target results and price

Match claims to testing and plan the budget

Pick packaging that protects performance

Sequence launch with a hero SKU and cash flow in mind

Quick action steps

Interview 10 clients for pain points

Draft a one page brief

Shortlist three labs or manufacturers

Choose one to two hero claims and needed tests

Start a prelaunch waitlist and teaser emails

Connect

Ginger King:IG: TheBeautySharkGinger

www.gracekingdombeauty.com

Brandi: businessbeautynetwork.com | [email protected] | @businessbeautynetwork