Sign up to save your podcasts
Or
Share How to Launch a Board Game and Leverage Amazon with Hasan Hasmani of Underdog Games
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How to Launch a Board Game and Leverage Amazon with Hasan Hasmani of Underdog Games
Hasan Hasmani is the co-founder and CEO of Underdog Games. The company's flagship product is a game called Trekking the National Parks which takes about 60 minutes to play. The game is a perfect mix between board games and the outdoors, and has been the winner of several board game awards and boasts of over a thousand 5-star reviews on Amazon.
Hasan holds a Bachelor's degree in Accounting from the State University of New York at Binghamton.
In this episode…One of the toughest categories on Amazon to break into is the one for board games. A good number of people go in and drive sales through PPC, but Hasan Hasmani and his business partner chose to go a different route. They chose to focus on national parks as the niche for their board game and this has allowed their brand to grow organically on Amazon and get more than 1,000 reviews.
In addition to organic searches, Hasan and his business partners have learned the best Facebook Ads strategies through which they engage potential customers and drive sales for their board games.
On this episode of the Buy Box Experts podcast, Hasan Hasmani gets interviewed by Eric Stopper about starting up his board game business and growing it on Amazon. He explains how he and his business partner, Charlie Bink, came up with the idea of a board game involving national parks, their marketing strategies, how they scaled the business on Amazon, and the next game up their sleeve. Stay tuned.
View all episodes
By Joseph Hansen and James ThomsonHasan Hasmani is the co-founder and CEO of Underdog Games. The company's flagship product is a game called Trekking the National Parks which takes about 60 minutes to play. The game is a perfect mix between board games and the outdoors, and has been the winner of several board game awards and boasts of over a thousand 5-star reviews on Amazon.
Hasan holds a Bachelor's degree in Accounting from the State University of New York at Binghamton.
In this episode…One of the toughest categories on Amazon to break into is the one for board games. A good number of people go in and drive sales through PPC, but Hasan Hasmani and his business partner chose to go a different route. They chose to focus on national parks as the niche for their board game and this has allowed their brand to grow organically on Amazon and get more than 1,000 reviews.
In addition to organic searches, Hasan and his business partners have learned the best Facebook Ads strategies through which they engage potential customers and drive sales for their board games.
On this episode of the Buy Box Experts podcast, Hasan Hasmani gets interviewed by Eric Stopper about starting up his board game business and growing it on Amazon. He explains how he and his business partner, Charlie Bink, came up with the idea of a board game involving national parks, their marketing strategies, how they scaled the business on Amazon, and the next game up their sleeve. Stay tuned.