Taking Care of Business

How to launch a product and take it to market in the US - A chat with Instasmile's Simon Nixon


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Paul talks to the founder of Instasmile, Simon Nixon, about how he launched his product and successfully took it across to the US market.

He also delves into the highs and lows of the rollercoaster journey the brand has been on, with the latest being listed in the Sunday Times Fast Track 100.

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Taking Care of BusinessBy Paul Cheetham-Karcz


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