In this video, I break down the only two launch strategies that actually work for supplements on TikTok Shop in 2026 — the conservative approach and the aggressive approach — and exactly what each one requires to break out of the cold start.

Here’s what you’ll learn:

✅ The exact sampling numbers required to get TikTok to trust your SKU

✅ How many shoppable videos you need before you turn ads on

✅ How to structure GMVmax settings so it actually spends

✅ How to use flash deals and urgency to drive early units sold

✅ How to build a creator system that never runs out of content

✅ How to replace the bottom 50% of retainers and recruit better talent

✅ How to ratchet ROI upward every month with real conversion data

✅ How to set conservative ROI targets vs aggressive ROI targets

✅ How Amazon spillover accelerates your growth by Month 2 and Month 3

✅ How subscriptions and repeat customers stabilize your margins

✅ How to build a launch engine that can scale toward $1M/month

This is the real framework we use to launch and scale our supplement brands on TikTok Shop — the same brands that now do $40M per year and over $500K per month on TikTok.

We built this playbook because the old way doesn’t work anymore — slow content, weak sampling, low urgency, and “hope marketing” don’t get you out of the cold start.

This is the system the top operators are using right now to scale from 0 to multi-six-figure months.

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Need creators?

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👉 Want the system we use to scale? Start here: https://hivehq.ai

👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales