In today’s episode of Em’s Gems, I’m breaking down exactly what I do to launch a new offer with a cold audience –whether it’s a mastermind, masterclass, low-ticket or high-ticket –I explain how to transition into a hotter audience, why a masterclass is a great way to expand on your why, how to explain why your offer is the next best step for someone, how to avoid falling into skewed definition of success, and why money is just a reflection of how many people you're transforming, plus so much more!

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