Your Sparkly Brand

How To Launch an Online Course

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We’re back Sparkly Babies! In our first episode of 2023, we’re giving you the 4-1-1 on how to launch an online course, group coaching program or, digital product. We cover tips and strategies to find the right audience for your course and how to launch and market your program to keep earning from it.

Make sure to grab your Zen AF Checklist here and follow along to enjoy a low-stress and high-converting launch.

Key points in this episode…

  • Meg takes a more active step towards improving her selling skills.
  • Lauren uses a previous episode of YSB podcast as reference for what she’s working on for a client.
  • How to launch and market a course.
  • Do your research towards knowing your customer.
  • Pay attention to your customers’ pain points.
  • Create a sales funnel.
  • Give values in the form of lead magnet.
  • Add a call to action (CTA) to your lead magnet.
  • Build an email marketing funnel to build customers’ trusts.
  • Keep your email list warm by sharing things.
  • Depending on where your customers are, integrate SMS marketing into your marketing strategy.
  • When it comes to your sales page, the most important thing is the headline.
  • Have a CTA at the end of your sales page.
  • Other design elements to take into consideration while building a sales page.
  • Ways to do a launch: evergreen launch and live launch.
  • An evergreen is something that’s always available to buy.
  • A live launch happens only occasionally and has the scarcity element.
  • Consider offering a tripwire.
  • Consider using upsells and downsells.
  • Don’t give up after your first launch.
  • Check out our free resource on launching a course/product: The Zen A.F. Launch Checklist - https://go.laurentassiagency.com/zen-af-checklist

    • LINKS WE MENTIONED

    The Zen A.F. Launch Checklist - https://go.laurentassiagency.com/zen-af-checklist

    Episode 43: 8 Secrets to Unlocking Rave Reviews & Terrific Testimonials: https://spotifyanchor-web.app.link/e/hGPcWXsPRvb

    Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

    LET’S CONNECT

    Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.

    Find Lauren at laurentassiagency.com or on Instagram

    Connect with Megan at megangersch.com, on TikTok, and Instagram

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    Your Sparkly BrandBy Megan Gersch & Lauren Tassi
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