11.12.2021 - By Foundr Media
Sarah Morrissey took her dog treat business from idea to launch in under one month. Her whirlwind journey started by looking to transition from a service business to a product-based business. In memory of her late dog Beau, she started Beau’s Biscuits, which sells dog treat baking mixes and donates a dollar to charity for every product sold.
Listen to Mollie chat with Sarah about:
How Beau’s Biscuits has grown from $50 to $600 in daily sales
How customer feedback helped her improve ingredient communication
Why it’s worth spending more on packaging
How to connect with dog-owner microinfluencers
How Start and Scale helped her build a customer avatar
Why founders need to know how to create social ads
Learn how Sarah is connecting to the canine community through customer engagement and strategic advertising.
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