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How to Launch New Products With Sara Rossio of G2
How do product leaders launch new products?
That’s a big question, but fortunately we have a product leader with over 20 years of experience to help us answer it. Sara Rossio, Chief Product Officer at G2, has built and managed software for companies including Here, Gogo, and PowerReviews during her career. In this episode of Product Chats, Sara shares what she's learned about launching new products. Be sure to check it out.
Time Stamped Show Notes
Becoming a chief product officer [01:13]
How to be a good mentor to aspiring product managers [02:47]
How data can help you say no to ideas [05:24]
Staying focused on problem solving [07:22]
The different character archetypes of product [08:06] - [09:50]
Hiring the right archetype for your product needs [09:50]
Launching a new line of business [13:31]
Flawless execution is just table stakes [14:51]
Using discovery to get data to start building new product lines [16:23]
Longitudinal Interviews [17:02]
The Value of Observing Users Using Your Product [17:42]
Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.
Get your free Canny account today.
Stay Connected!
View all episodes
By CannyHow do product leaders launch new products?
That’s a big question, but fortunately we have a product leader with over 20 years of experience to help us answer it. Sara Rossio, Chief Product Officer at G2, has built and managed software for companies including Here, Gogo, and PowerReviews during her career. In this episode of Product Chats, Sara shares what she's learned about launching new products. Be sure to check it out.
Time Stamped Show Notes
Becoming a chief product officer [01:13]
How to be a good mentor to aspiring product managers [02:47]
How data can help you say no to ideas [05:24]
Staying focused on problem solving [07:22]
The different character archetypes of product [08:06] - [09:50]
Hiring the right archetype for your product needs [09:50]
Launching a new line of business [13:31]
Flawless execution is just table stakes [14:51]
Using discovery to get data to start building new product lines [16:23]
Longitudinal Interviews [17:02]
The Value of Observing Users Using Your Product [17:42]
Product Chats is brought to you by Canny. Over 1,000 teams trust Canny to help them build better products. Capture, organize, and analyze product feedback in one place to inform your product decisions.
Get your free Canny account today.
Stay Connected!