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How to Launch Tech or an App in an Effective Way With Joel Yeap
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Joel Yeap, founder of Yeap.Tech who advises early stage impact tech founders with no tech background. In this episode he shares some of his insights and knowledge in how to launch tech or an app in an effective way.
KEY TAKEAWAYS
- My parents worked at an NGO doing development work in Lebanon where we moved when I was one, so I grew up and went to primary school there. That was my earliest encounter with social impact and that’s stuck with me. A few years later we moved to Cyprus which is a divided country. One day I walked across the border and saw a woman trying to smuggle herself across the razor wire at the border carrying a small baby. Something in that image has always stuck with me: What’s going on in someone’s life that they’d want to take a small child through and how can we help people in those situations to avoid it?
- After university in Scotland, studying economics and international relations, I moved to Sweden with my girlfriend and joined Oxfam because I wanted to work for a charity that was trying to do good in the world and get more experience as an individual. Then Covid hit and the face-to-face fundraising I was doing with Oxfam came to an end when they downsized the team. I then wanted to go into the gaming industry because that sounded like fun, but I’m glad that didn’t happen now. I applied to a software development agency and got onto the development team. Luckily their values were all about building sustainable development goal oriented projects to have a really good impact.
- As we improve our validation in a step-by-step method we get more certain that our assumptions are correct and so we reduce the risk. That’s a huge part of what I do, so that we try and get something at the end that people want to pay for, otherwise it’s not particularly helpful for us as a business.
- We often assume the idea we have at the start is the idea that’s going to work, we have this lightbulb moment. But innovation is all about testing many avenues and the lightbulb moment might be part of it but actually there could be something that needs tweaking and pivoting through that which is actually the real, great product.
BEST MOMENTS
‘I focus on the non-technical side, even though what I do is applicable across the board, because I had no tech background when I started and I identify with that and understand the headaches that come with that.’
‘Is the problem we’re thinking about a big enough problem for users and which are the key users we would want to be working with are the first two elements I start with before evaluating an idea.’
‘Design Sprint was developed at Google Ventures to cut through the normal product development process, which can be convoluted and slow by putting the “important people” in a lab together for a week with design thinking at the core.’
‘Speak to friends or founders you already know. Starting your own business is tough. Making sure that you understand the journey you’re thinking of going down and that you’re are mentally prepared for it. Then try to understand the problem you’re looking to solve.’
ABOUT THE GUEST
Joel Yeap works with purpose-led founders trying to find their way through tech. Starting any business has risks. For non-technical founders, building a tech product seems like a huge risk but it doesn't have to be.
Joel uses design sprint principles to take your vision of a solution and break it into chunks so you can test the fundamentals and build it step-by-step. This reduces the cost to prove your idea and results in simpler iterations so you can achieve an MVP faster and for less.
Website: https://yeap.tech/
LinkedIn: https://www.linkedin.com/in/joel-yeap/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/
View all episodes
By Tze Ching Yeung
5
44 ratings
On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Joel Yeap, founder of Yeap.Tech who advises early stage impact tech founders with no tech background. In this episode he shares some of his insights and knowledge in how to launch tech or an app in an effective way.
KEY TAKEAWAYS
- My parents worked at an NGO doing development work in Lebanon where we moved when I was one, so I grew up and went to primary school there. That was my earliest encounter with social impact and that’s stuck with me. A few years later we moved to Cyprus which is a divided country. One day I walked across the border and saw a woman trying to smuggle herself across the razor wire at the border carrying a small baby. Something in that image has always stuck with me: What’s going on in someone’s life that they’d want to take a small child through and how can we help people in those situations to avoid it?
- After university in Scotland, studying economics and international relations, I moved to Sweden with my girlfriend and joined Oxfam because I wanted to work for a charity that was trying to do good in the world and get more experience as an individual. Then Covid hit and the face-to-face fundraising I was doing with Oxfam came to an end when they downsized the team. I then wanted to go into the gaming industry because that sounded like fun, but I’m glad that didn’t happen now. I applied to a software development agency and got onto the development team. Luckily their values were all about building sustainable development goal oriented projects to have a really good impact.
- As we improve our validation in a step-by-step method we get more certain that our assumptions are correct and so we reduce the risk. That’s a huge part of what I do, so that we try and get something at the end that people want to pay for, otherwise it’s not particularly helpful for us as a business.
- We often assume the idea we have at the start is the idea that’s going to work, we have this lightbulb moment. But innovation is all about testing many avenues and the lightbulb moment might be part of it but actually there could be something that needs tweaking and pivoting through that which is actually the real, great product.
BEST MOMENTS
‘I focus on the non-technical side, even though what I do is applicable across the board, because I had no tech background when I started and I identify with that and understand the headaches that come with that.’
‘Is the problem we’re thinking about a big enough problem for users and which are the key users we would want to be working with are the first two elements I start with before evaluating an idea.’
‘Design Sprint was developed at Google Ventures to cut through the normal product development process, which can be convoluted and slow by putting the “important people” in a lab together for a week with design thinking at the core.’
‘Speak to friends or founders you already know. Starting your own business is tough. Making sure that you understand the journey you’re thinking of going down and that you’re are mentally prepared for it. Then try to understand the problem you’re looking to solve.’
ABOUT THE GUEST
Joel Yeap works with purpose-led founders trying to find their way through tech. Starting any business has risks. For non-technical founders, building a tech product seems like a huge risk but it doesn't have to be.
Joel uses design sprint principles to take your vision of a solution and break it into chunks so you can test the fundamentals and build it step-by-step. This reduces the cost to prove your idea and results in simpler iterations so you can achieve an MVP faster and for less.
Website: https://yeap.tech/
LinkedIn: https://www.linkedin.com/in/joel-yeap/
ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.
CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/