LaunchPod | Product Management Podcast

How to launch your ugly MVP in high-velocity markets | Kevin Wang, CPO (Braze)

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Today, we’re talking with Kevin Wang, Chief Product Officer at Braze, a platform that enables businesses to build meaningful, personalized relationships with their customers across multiple channels.

In this episode, Kevin talks about:

  • How you can pair high-velocity market innovation with a long-term, consistent vision to beat competition year after year
  • Why you should build durable teams, over agile org structures, to drive long-term success
  • And, a process to partner with early adopters to get the best market insights for your product
    • Links

    LinkedIn: https://www.linkedin.com/in/kevin-wang-96131916/

    Chapters

    00:00 Intro

    00:56 Kevin Wang’s Career at Braze
    03:11 Understanding Selling to Marketers in SaaS
    03:37 Braze's Customer Engagement Platform
    08:03 The Evolution of Marketing Teams’ Product Needs
    13:25 Braze's Future-Forward Product Vision and Strategy
    37:04 The Role of Durable Teams in Startups
    39:07 AI and the Future of Customer Engagement
    44:12 Outro

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