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In this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko.

What you’ll learn in this episode:

• Why leading with content earns more trust than pushing demos
• How to write outbound emails that actually get read
• The “give to get” approach and how it changes the buyer’s journey
• Tactical ways to track engagement and intent using soft metrics
• How to design outbound campaigns that align sales and marketing
• Strategies for following up based on real content interaction
• Why short discovery calls outperform lengthy demos in early outreach