Content Amplified

How to Lead Outbound with Content


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In this episode we interview Shubham Saurabh, Senior Manager of Growth Marketing at Daxko.

What you’ll learn in this episode:

  • Why leading with content earns more trust than pushing demos
  • How to write outbound emails that actually get read
  • The “give to get” approach and how it changes the buyer’s journey
  • Tactical ways to track engagement and intent using soft metrics
  • How to design outbound campaigns that align sales and marketing
  • Strategies for following up based on real content interaction
  • Why short discovery calls outperform lengthy demos in early outreach

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Content AmplifiedBy Masset - Content Amplified