In this episode, we tackle a question that’s on everyone’s mind: how do we navigate all the change coming at us in real estate? From the potential de-throning of NAR to AI adoption, the industry feels like it’s spinning, and I wanted to dig into how agents, brokers, and leaders can actually manage it without losing their minds.

Becky, Joel, and I explored three perspectives on change management. We talked about the different ways people respond to change—and I have to give credit to Peter Atwater and his book The Confidence Map for the framework I reference: fight, flight, freeze, or f-it. (Seriously, add it to your reading list if you’re interested in leadership, economics, and decision-making.) These responses show up everywhere in our offices and teams, and they can be deadly to culture if we’re not paying attention.

Here’s what we landed on: Brokers need to communicate early and often, even when they don’t have all the answers. Leaders must avoid complacency—stay informed and share what you’re seeing with your teams. And agents? It’s time to choose how you’re going to do business. You’re either working transactionally, systemically, or building an identity-based practice. The humanness of real estate is what matters now that information is no longer our value prop.

This conversation reminded me why I love what we do—we help people change their lives. And if we’re not fascinated by the psychology of change, we’re missing the point. I hope this episode gives you a framework to manage what’s ahead with more clarity and less noise.

Super excited to mention Identity Ops in this episode. More to come on that soon!

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