The way we lead influences our team’s ability to follow. In this episode, Shaun de Vries and Josh Kopel run through their proven process for launching new initiatives with their teams and tracking the success of those initiatives.

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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