In this episode of the Bombshell Business Podcast Amber Hurdle interviews Crista Grasso, the go-to strategic planning expert for online entrepreneurs when they want to scale. Together they explore how to cut through noise and provide clarity on the core things that will make the biggest impact to scale a business simply and sustainably.

In this episode you will learn:

Why you need to simplify and systemize in order to scale

How to plan for big bold moves in your business

How to do less to achieve more

What scaling secrets have you found working with multi-billion dollar businesses that entrepreneurs should be using

How to avoid overwork and overwhelm

And more!


Links and Mentioned Resources
The Big Leap
Crista’s Simplify to Scale Workshop Series: https://www.leanoutmethod.com/simplifyit

About Crista Grasso
Crista Grasso, host of the Lean Out Your Business Podcast, is the go-to strategic planning expert for leading global businesses and online entrepreneurs when they want to scale.

Known as the "Business Optimizer", Crista has the ability to quickly cut through noise and focus on optimizing the core things that will make the biggest impact to scale a business simply and sustainably. She specializes in helping businesses gain clarity on the most important things that will drive maximum value for their clients and maximum profits for their business.

From working with Fortune 50 Companies, to working with small business owners, Crista has used her Lean Out Method and her 90 Day Lean Out Planner to help her clients achieve accelerated results and increased profitability for more than two decades.

Connect with Crista Grasso

Website: https://www.leanoutmethod.com
Podcast: http://leanoutpodcast.com
Instagram: http://instagram.com/cristagrasso
Facebook: http://facebook.com/groups/leanoutcircle
Simplify to Scale Workshop Series: https://www.leanoutmethod.com/simplifyit
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How to "Lean Out" Your Business for Next Level Growth (116)

Driven women business owners and leaders passionately improve the lives of their families, employees, communities and the customers they serve. These female professionals join Amber Hurdle each week as she uses her experience working with international celebrities, Fortune 100 companies and small businesses to show women how to increase their self-awareness, build their confidence, improve their communication, and ultimately ground themselves in their personal power. Through strong company cultures, branding, marketing, networking, business systems and smart employee practices, women in business can and will change the world.

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Investing

Careers

Management & Marketing

Business News

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Marketing

Management

Entrepreneurship

Are you ready to talk nerdy with me? I hope so because today’s guest does just that! Lauren Alexander, VP of Marketing at Neurohacker Collective, joins me to discuss neuromarketing and how applying insights from neuroscience can improve our understanding of consumer behavior. We explore how understanding the brain can revolutionize your marketing strategies and connect with your audience on a whole new level.
Key Takeaways

Neuroplasticity and Marketing: We discuss how marketing messages can create new neural pathways, influencing purchasing decisions.

Emotional Connections in Branding: Emotions play a crucial role in memory formation, and Lauren shares insights on leveraging emotional triggers to resonate with customers.

Energy Conservation and Consumer Behavior: The brain is wired to conserve energy, affecting how consumers process information and make choices around perceived value.


As you implement these neuroscience insights into your marketing efforts, remember to always prioritize emotional connections and authenticity. (See? I have been preaching the right way for a LONG time!)
Want to become the hacker you never knew you could be? Tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Meet with Lauren
Qualia Neurohacker Products (**Use the code bombshellbusiness for 15% off any order)

About Lauren Alexander
Lauren Alexander is VP of Marketing at Neurohacker Collective, a company focused on making wellness products best known for their Qualia Mind supplement. Lauren is the mother of two young children, a passionate gardener and biohacker. Her passion for biohacking is reflected in her upcoming book "The Biohacker Experiment," which is set to be released in 2024.

Connect with Lauren
LinkedIn: www.linkedin.com/in/laurenkayalexander/
Website: https://neurohacker.com/
Instagram: www.instagram.com/neurohacker/
Facebook: www.facebook.com/neurohackercollective
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Neuromarketing Explained: Transforming Marketing Strategy with Lauren Alexander

Today’s episode is all about empowerment through financial literacy, featuring our special guest Sugey Piedra from Prominence Business Management. Sugey shares how she grew up as a first-generation Mexican American, helping her parents navigate life in a new country, and how a chance paperwork mixup on their taxes completely changed the trajectory of her future. 
Key Takeaways

The Power of Financial Education: Sugey emphasizes the importance of financial education in empowering individuals to make informed decisions about their money.

Overcoming Limiting Beliefs:  We highlight the role of mindset in achieving financial success as we often have limiting beliefs around money and self-worth that can directly impact our goals.

Taking Control of Your Finances: Understanding your numbers and actively managing your finances is crucial for business owners and individuals alike.

The Impact of Tax Planning: Sugey discusses the significance of tax planning in financial management, helping clients proactively navigate tax liabilities and maximize savings.

Building Financial Confidence: Through proper financial planning and self-care, Sugey encourages Bombshells to build financial confidence and take charge of their financial futures.


To unlock your full potential and achieve financial freedom, remember to prioritize financial education! Get started now and tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Tax Talk with Hey Hey Podcast
Sugey’s Newsletter
15 Minute Discovery Call
Rich Dad Poor Dad
We Should All be Millionaires

About Sugey Piedra
As an enrolled agent and 20+ year certified tax preparer, Sugey Piedra likes to make her clients’ money work for them so that they don’t have to work forever. She supports high-earning, service-based business owners who achieve long-term wealth through a holistic approach to financial services, providing bookkeeping, tax preparation, financial planning and tax strategy under one roof. She also hosts and produces Tax Talk with HeyHey Podcast.

Connect with Sugey
LinkedIn: www.linkedin.com/in/sugey-piedra-ea-39aba911a/
Website: www.prominencebusiness.com/
Instagram: www.instagram.com/prominence.services
Facebook: www.facebook.com/ProminenceBMgmt
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Empowerment through Financial Literacy with Sugey Piedra

Exhausted from the extreme demands of your career, paired with your daily personal commitments that never seem to end? Get ready for an empowering conversation with the amazing board-certified physician, Dr. Romie, about the critical importance of advocating for our brain and body wellness. Join us as we explore practical strategies and insights for creating a culture of well-being in both our personal and professional lives. Can I get an AMEN?!
Key Takeaways

Dr. Romie shares strategies leaders can implement to foster a culture of well-being in the workplace; including prioritizing mental health, managing energy levels, and setting boundaries, leading to a healthier and more balanced work environment.

The dire impact on the entire workforce of insulin resistance and its relation to metabolic syndrome.

The importance of self-advocacy, body awareness, and taking proactive steps towards better health, especially for women facing unique health challenges.

Energy is more contagious than any virus. Being mindful of the energy we bring into the room can significantly impact our teams' well-being and performance.

Your well-being matters, and by taking proactive steps towards a healthier lifestyle, you're not only benefiting yourself but also creating a more vibrant and productive work environment. So, tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Dr. Romie’s Book
Busy Brain Test

About Dr. Romie Mushtaq
Dr. Romie Mushtaq is a board-certified physician who brings together more than two decades of leadership in neurology, integrative medicine, and mindfulness. She is an award-winning speaker working with Fortune 500 companies, professional athletes, & global associations. Her brainSHIFT programs improve mental well-being and help to build a culture of wellness. Dr. Romie serves as Chief Wellness Officer for Great Wolf Resorts, where she scaled a mindfulness & wellness program to over 7,000 employees. Her expertise is featured in the national media, such as NPR, NBC, TED talks, and Forbes. Her first book, "The Busy Brain Cure" published by HarperCollins, released in January 2024. 

Connect with Romie
LinkedIn: www.linkedin.com/in/drromie/
Instagram: www.instagram.com/drromie/
Website: www.drromie.com
Facebook: www.facebook.com/DrRomie
Twitter: www.twitter.com/DrRomie
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From Burnout to Brilliant with Dr. Romie Mushtaq

In this episode, Nicole Kalil shares invaluable insights on building confidence and overcoming self-doubt. She discusses the journey of choosing confidence until it becomes innate and embracing the power of resilience and authenticity in all your endeavors. Amber reflects on her own journey of building confidence, emphasizing the value of self-compassion and learning from past challenges.
Key Takeaways

Confidence is a firm and bold trust in oneself that can be practiced and cultivated over time.

Inner knowing is essential for distinguishing between self-doubt and authentic confidence.

Embracing monotonous activities and journaling can create space for self-reflection and inner growth.

Learning from failures and setbacks is crucial for building trust in oneself and one's abilities.

Confidence is not about being fearless but about choosing courage in the face of fear and uncertainty.


Remember, confidence is not a destination but a journey of continuous growth and self-discovery. Are you ready to begin that journey? Tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Validation is for Parking

About Nicole Kalil
Nicole Kalil is an in-demand speaker and the dynamic host of the This Is Woman’s Work podcast. Known as the Confidence Sherpa, Nicole reveals how-to strategies that set her apart from other self-help experts. Previously a Fortune 100 C-suite executive, she’s helped thousands of women reclaim their confidence so they can live authentically, both personally and professionally. Nicole lives with her husband and daughter in Andover, Massachusetts. 

﻿Connect with Nicole
LinkedIn: www.linkedin.com/in/nicolekalil/
Website: https://nicolekalil.com/
Instagram: www.instagram.com/nicolemkalil/
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Choose Confidence Until You Become It with Nicole Kalil

Get ready to dive into the battle against self-doubt with today’s expert guest, Tracy Crossley. We uncover attachment theory's impact on leadership and learn how true self-acceptance can revolutionize your confidence. It's not just a journey; it's an uprising!
Key Takeaways

Attachment theory and its relation to imposter syndrome

The true meaning of self-acceptance

Recognizing the pattern of your Beliefs - Rules - Stories - Patterns - Evidence

Get out of your conditioning to allow your true self to come to the surface


Ready to investigate the stories you’ve told yourself, examine them for validity, and live a brave new, more confident life? Tune in on your favorite listening app, on the website, or watch it on YouTube!

Links & Mentioned Resources
Conquer Your Inner Dictator Download

About Tracy Crossley
Tracy Crossley innovates in a crowded marketplace of coaches, counselors and mentors. She has perfected a method for real change no matter what circumstances are occurring in the life of an individual; personally or in business. With her background in business, marketing, psychology, ontological coaching, emotional intelligence and intuitive abilities, Tracy is the game-changer for women leaders looking to reinvent how they live and lead from the inside out. She has been known to say she can build the perfect leader for the present and the future.

Connect with Tracy
LinkedIn: www.linkedin.com/in/tracycrossley/
Website: https://tracycrossley.com/
Email: happiness@tracycrossley.com
Facebook: www.facebook.com/TransformativeCoach
Facebook: www.facebook.com/groups/journeyofattachment
Twitter: www.twitter.com/TracyCrossley
Instagram: www.instagram.com/tracylcrossley/?hl=en
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How to "Lean Out" Your Business for Next Level Growth (116)

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