Discussed in this episode:

- How to create your own learning plan

- How do you decide what to learn?

- Using your interests as a guide

- Getting lost in learning rabbit hole

- Documenting your learning process & tips for building your own documentation system

- How Mitchell leveled up his copywriting by diving down a rabbit hole

- Why you should learn how to learn on your own

- Pros and cons of independent learning (and how to teach yourself anything on your own)

- Running learning experiments in the real world

- How to learn from role models (even if you don't know them)

Books Highlighted (on topic of Copywriting):

- Ogilvy on Advertising by David Ogilvy

- Scientific Advertising by Claude Hopkins

- The Boron Letters by Gary Halbert

- This Won’t Scale by Drift