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How to Level Up Your Business with Josh Johnston
Josh Johnston is a professional marketing consultant who helps digital marketing agencies with operational structure, fleshing out systems, and building team continuity. He is the former COO at Dwelling Media. He joins Jeromy Sonne to discuss the importance of systems and hiring the right people, and building operations.
Systems and Scaling 1:37
Agencies and small to medium sized businesses depend on systems for their marketing, Jeromy remarks. Many organizations attribute their marketing success to a singular talented individual or a group of them. Eventually, however, they will get burnt out, as it is impossible to bring 300% of effort, energy, and creativity every day for years; especially if they are trying to scale up. Josh describes how people can begin to build their operations for scale.
The Three Levels of a Business 7:19
Josh defines a swimlane as a broad way of thinking about a discipline. There are three levels to it in a business: level one is when you are a solopreneur, and you make all the decisions for your business and do the labor; level two is when you don’t do the labor and instead delegate, but you still make the executive decisions; and level three is when you delegate both decisions and labor.
Hire Quick, Fire Quicker 15:22
Finding the right people for the job is important to a business’ operations. It’s often a difficult task, and interviews may not be enough to determine if a person would be suitable. Talents, skills, experience, and whether they would be a good culture fit should all be considered when hiring someone. Additionally, new employees should go through a probationary period when they are first hired to ensure that, in the event they aren’t suitable, they can be removed quickly.
Putting the Pieces Together 23:10
Jeromy asks Josh how the complexities of operations can be broken down into simplicity. “If you’re going to be CEO of an agency and you want to be successful, you’re going to have to go a million miles per hour,” Josh says, “which means you’ll often neglect the smaller pieces that keep everything together.” He advises listeners to hire an operations manager instead of a COO initially, as they are significantly less expensive and can essentially perform the same function.
Walking the Talk, Talking the Walk 30:34
A common misconception about core values is that they are cliches that you hang up on your wall. When your team is aligned with and actively lives out those values, Josh argues, it transforms your business. They become easy to recall because they are integrated in every operation. Josh shares his company’s core values and gives a brief description of what each one entails.
Resources
Joshua Johnston | LinkedIn | Instagram
321 Pocket Ops
View all episodes
By Jeromy SonneJosh Johnston is a professional marketing consultant who helps digital marketing agencies with operational structure, fleshing out systems, and building team continuity. He is the former COO at Dwelling Media. He joins Jeromy Sonne to discuss the importance of systems and hiring the right people, and building operations.
Systems and Scaling 1:37
Agencies and small to medium sized businesses depend on systems for their marketing, Jeromy remarks. Many organizations attribute their marketing success to a singular talented individual or a group of them. Eventually, however, they will get burnt out, as it is impossible to bring 300% of effort, energy, and creativity every day for years; especially if they are trying to scale up. Josh describes how people can begin to build their operations for scale.
The Three Levels of a Business 7:19
Josh defines a swimlane as a broad way of thinking about a discipline. There are three levels to it in a business: level one is when you are a solopreneur, and you make all the decisions for your business and do the labor; level two is when you don’t do the labor and instead delegate, but you still make the executive decisions; and level three is when you delegate both decisions and labor.
Hire Quick, Fire Quicker 15:22
Finding the right people for the job is important to a business’ operations. It’s often a difficult task, and interviews may not be enough to determine if a person would be suitable. Talents, skills, experience, and whether they would be a good culture fit should all be considered when hiring someone. Additionally, new employees should go through a probationary period when they are first hired to ensure that, in the event they aren’t suitable, they can be removed quickly.
Putting the Pieces Together 23:10
Jeromy asks Josh how the complexities of operations can be broken down into simplicity. “If you’re going to be CEO of an agency and you want to be successful, you’re going to have to go a million miles per hour,” Josh says, “which means you’ll often neglect the smaller pieces that keep everything together.” He advises listeners to hire an operations manager instead of a COO initially, as they are significantly less expensive and can essentially perform the same function.
Walking the Talk, Talking the Walk 30:34
A common misconception about core values is that they are cliches that you hang up on your wall. When your team is aligned with and actively lives out those values, Josh argues, it transforms your business. They become easy to recall because they are integrated in every operation. Josh shares his company’s core values and gives a brief description of what each one entails.
Resources
Joshua Johnston | LinkedIn | Instagram
321 Pocket Ops