In this episode, Casey Sullivan, CEO of Bookafy shares how he leverages a product-led growth strategy to boost his company’s results and growth. Insights he shares include:

• Why a focus on product development has helped them
• The traits that have made them a successful product-led growth company
• The key channel for their product-led growth marketing
• How Casey finds team members with skill sets that complemented his
• Why you should prioritize more self-service funnels and training before making new hires in customer-facing roles
• Why you should consider starting a reseller program
• How Bookafy has a viral effect and prompts users to share it with others
• Why you should prioritize the user experience above all else
• How to let customer requests drive growth-related initiatives
• How to use feature requests as a competitive advantage and set out your roadmap.
• Why paywalls should not appear until the customer has seen real value in your product
• How Bookafy drives free trial sign-ups

Discover more - https://www.sproutworth.com/how-to-leverage-a-product-led-growth-strategy/