July 02, 2024

How to Leverage AI Tools in Your Marketing Strategy Without Losing the Human Touch with Regina DeMars, Director of Content Marketing and Social Media Strategy at FNBO

39 minutes

Elevate your brand's story with award-winning content marketing strategies! Gain insights on enhancing consumer engagement, leveraging AI creatively, and personalizing customer experiences. Tune in, harness the power of authentic connections, and drive impactful growth!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.

==Let's Break It Down==

05:56 Bank focuses on storytelling to engage customers.
07:10 Refocused content strategy, rebranded to FNBO in 2019.
11:47 Spotted Pentax, made a successful business deal.
16:21 Using storytelling to create emotional brand connection.
17:33 Showcase small business customers' stories for impact.
24:15 Expanding relationship with Sprout Social Advocacy program.
25:33 Evaluating consumer trends and tailoring experiences with AI.
29:41 Creating diverse content based on popular searches.
33:16 AI usage must align with brand voice.
37:32 TikTok content evolving; team recreates trends.

==Where You Can Find Us==

Website: https://strategycast.com/
Instagram: https://www.instagram.com/strategy_cast/
Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

...more