0:00 The into6:55 Anchor and security of businesses14:18 These industries are sensitive to data18:27 The security isn’t sexy29:13 Pressure from competitors34:30 Adam’s strategy38:10 Traditional sales approach versus free offerings concept44:02 Anchor vision

0:00 The into 6:55 Anchor and security of businesses 14:18 These industries are sensitive to data 18:27 The security isn’t sexy 29:13 Pressure from competitors 34:30 Adam’s strategy 38:10 Traditional sales approach versus free offerings concept 44:02 Anchor vision

How to leverage all benefits of SaaS | Under the Spotlight with Belkins

The Belkins Podcast tells the stories most business shows leave out. 

Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies. 

You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth. 

The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets. 

Especially now, as AI reshapes how we sell, market, and make decisions.

So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it.

🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders
⭐ Liked an episode? Share or leave a review—it helps more people find us

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The Belkins Podcast tells the stories most business shows leave out. Hosted by Michael Maximoff (Co-Founder at Belkins), our podcast explores the messy middle of building and scaling B2B companies. You'll hear honest conversations with sales, marketing leaders and founders from some of the biggest names in B2B on tough calls, go-to-market pivots, and strategies that shape their approach to revenue growth. The Belkins Podcast doesn't follow a script.We're known for asking real questions and having the kind of conversations that make you rethink how you lead—whether you're building your first sales team or scaling to new markets. Especially now, as AI reshapes how we sell, market, and make decisions. So if you've ever wondered: What does it really take to grow a B2B business today? We ask the people doing it. 🎧 Follow the Belkins Podcast – the B2B podcast for sales and marketing leaders ⭐ Liked an episode? Share or leave a review—it helps more people find us

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How to leverage all benefits of SaaS | Under the Spotlight with Belkins

How to leverage all benefits of SaaS | Under the Spotlight with Belkins

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