Have you ever wondered how Affiliate Marketing and the Amazon ecosystem can harmoniously coexist? Stephanie Robbins, CEO of Robbins Interactive and a seasoned veteran in Affiliate Marketing, joins us to shed light on this intriguing intersection. Stephanie shares her remarkable journey from her humble beginnings 15 years ago to becoming an influential figure in the industry, and how her company Robbins Interactive is helping neglected affiliate programs to shine.

In our riveting discourse, Stephanie demystifies the recent modifications Amazon has effected on its API, revealing how brands now have more command over commissions and how Amazon is wooing sellers onto certain platforms. We also tackle the thorny issue of recruiting challenges, exploring the benefits of partnering with LaVonta for an alternative affiliate program. The conversation then takes an exciting turn as we bring Shopify Collabs into the spotlight, discussing its potential for recruiting smaller influencers and the possible implications for startups.

In the final stretch of our conversation, we delve deeper into the world of affiliate marketing, pondering the advantages and risks of providing customers with both a traditional affiliate program and a link to Amazon. We also juxtapose two prominent players in the affiliate game - Creator Connection and Refersion - weighing their strengths and weaknesses. Wrapping up, we provide a treasure trove of resources for those eager to launch an affiliate program or tap into Amazon's API. Tune in for an enlightening chat with Stephanie that brims with industry insights and expert advice.

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