Successful email marketing always starts with a clean email database. Hear tips on how to organically grow your email list, how often you should review your email list, when to delete inactive recipients, and how AI plays a role. 

In this episode of Content Marketing Engineered, I talk to Shelly Alvarez, the Vice President of Marketing Services at Ragnarok. We discuss the evolution of email marketing, the impact of AI, and the importance of maintaining a clean database. Shelly shares insights on building a database from scratch, effective email marketing strategies for startups, and the significance of measuring success through revenue and key performance indicators. The conversation emphasizes the need for continuous testing and adaptation in marketing strategies.

Takeaways

• Email marketing is still relevant and evolving.
• Maintaining a clean database is crucial for email success.
• Pop-ups on websites can effectively capture leads.
• Testing different strategies is essential for success.

Resources

• Connect with Shelly on LinkedIn
• Connect with Wendy on LinkedIn
• Related Episode: Email Marketing Myths Debunked: What Really Works in 2024
• Related Resource: B2B Email Marketing Tips That Actually Work with Jay Schwedelson