James Rostance speaks with Nick King at Autotrader about consumer psychology and how B2B marketers can level up their game and results by bringing this discipline into their strategy.

Content Covered:

- How to use consumer psychology to understand customers and their needs and improve

any offered service

- What is, in detail, the role of a consumer psychologist and what results a company can

actually achieve through this discipline

- How to reach your customers with tailored strategies in digital marketing