In this episode, Francis Brero, Co-founder and CRO of MadKudu, shares how you can leverage data from your campaigns and customer interactions to improve your B2B marketing funnel output. Insights he shares include:

• Why is the traditional MQL model limited and how to create a better B2B marketing funnel?
• How should a business qualify accounts as potential leads,
• How to use data to adjust the way you build a customer experience for leads?
• How to leverage champions in organizations who can drive the adoption and procurement process internally?
• How young companies can leverage data without investing in expensive tools to gain quick B2B marketing funnel wins
• How to fastlane your best prospects from interactions like filling out a webform? 
• How to maximize ad revenue by educating platforms like Facebook on what constitutes a good conversion from our campaigns?